How can visuals speak diversity, commonality, beauty and transformation?
Kinect is a current project that explores the ability to speak of values through design. Kinect is a fictional company whose mission is to move towards inclusion by transforming play into experiences that build lasting relationships by producing products that bring children of different backgrounds and abilities together. The logo and stationery design speak of diversity, commonalities, transformation and beauty. A modified slab serif gives the logotype a friendliness and approachability. As a working system, the logo, color palette and design elements share common features to display unity within the brand.